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Having a clear, concise, compelling explanation of what your company does is generally called an elevator speech because it should be something you can explain in a short elevator. Unfortunately, it often takes a pretty long elevator ride – and a translator – to figure out exactly what some companies are up to.
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Inc. magazine Check out the article: Oh yeah, don't forget to Digg the article when you get there! Bulldog Reporter Andy Craig’s byline about using the same language on weekdays as we do on the weekends Chief Executive Magazine
Andy Craig's byline in the April/May 2008 issue: Webvisions 2008 Conference Check it out: |
Elevator speeches are the verbal application of your company's messages. They help your executives and sales team explain exactly what your company does in about 30 seconds, and more importantly, exactly what it means to the partner, investor, prospect or customer. 